New Study: E-cigarettes for smoking cessation
A new study published on September 7th by The Lancet, one of the world’s leading medical journals, concluded that “e-cigarettes, with or without nicotine, were modestly effective at helping smokers to quit, with similar achievement of abstinence as with nicotine…” The study also stressed that more study is needed but acknowledged that “a review deemed e-cigarettes to be very unlikely to pose significant risks to smokers … and that they would have no greater risk of adverse events than nicotine patches.”
The study has already triggered a number of national media responses from sources like Forbes, NBC News, the Huffington Post and the CBC.
You can read the report (funded by the Health Research Council of New Zealand) via The Lancet, or you can download the PDF here:
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Mike Connell is a Toronto-based digital strategist and relationship builder with over 15 years of experience aligning his clients' communications, marketing and sales strategies with distinct, clear and compelling stories. He strives to be an agent of change, revolutionizing the hows and whys of messaging. Mike believes business is about relationships, and has made building them his.
He loves referring to himself in the third person when writing professional overviews.